Instagram is improving its service on two major fronts: offering a superior experience for tablet users and enabling better multitasking for everyone. The platform has launched a brand-new, native iPad app and has started testing a Picture-in-Picture (PiP) mode for its Reels feature.
The native iPad app is a significant release, providing an interface that is finally tailored to the device’s larger screen. This enhancement makes everything from scrolling through the feed to watching full-screen videos a more intuitive and visually appealing experience, addressing a long-standing request from the Instagram community.
Simultaneously, the PiP mode test aims to solve the problem of interrupted video playback. With this feature, a Reel will continue to play in a small, floating window when the user switches to another app. This allows for seamless multitasking, such as watching a video while responding to a text message.
These updates offer clear benefits across the board. Everyday users will appreciate the convenience and improved interface. Meanwhile, content creators stand to gain from the PiP feature, as it is likely to boost video completion rates by keeping viewers engaged even when they are momentarily distracted by other tasks.