Film marketing has been permanently transformed. The trailer for Spider-Man: Brand New Day, released on March 17, crossed one billion views in just four days — the first time in history that a movie trailer has achieved this. Tom Holland’s fourth MCU Spider-Man film has not only set a new record but created an entirely new category of achievement in cinema promotion.
Brand New Day is part of MCU Phase Six and is set four years after No Way Home’s memory-erasing conclusion. Directed by Destin Daniel Cretton and written by Chris McKenna and Erik Sommers, the film follows Peter Parker as he quietly serves as Spider-Man in a world that has entirely forgotten him. The trailer’s portrayal of this scenario — lonely, heartbreaking, and yet quietly heroic — has clearly resonated with billions of viewers.
WaveMetrix confirmed the trailer had accumulated 1.1 billion total views by Tuesday. Its 24-hour figure of 718.6 million broke Deadpool & Wolverine’s Super Bowl record of 365 million and No Way Home’s 355.5 million. It also overtook GTA VI’s entertainment record of 475 million views in a day — making Brand New Day the most-viewed promotional film content in history across all categories.
For the studios involved — Sony Pictures and Marvel Studios — these numbers represent validation of their storytelling approach and casting choices. The Spider-Man franchise under Tom Holland has consistently delivered emotional depth alongside spectacular action, and Brand New Day appears to promise more of both. The global audience has already made its enthusiasm known in the most quantifiable way possible.
Tom Holland, Zendaya, Sadie Sink, Jacob Batalon, Jon Bernthal, Mark Ruffalo, Tramell Tillman, and Michael Mando star in the film. It opens worldwide on July 31 and will release in India in six languages in all premium formats. Brand New Day is poised to be the defining cinematic event of the summer.